Former Pakistan cricketer joins betting app campaign, featuring Mia Khalifa in other ads

Despite Pakistan's strict ban on surrogate advertising for betting companies, former cricket legend and all-time leading wicket-taker Wasim Akram has sparked controversy by partnering with India-based betting platform Baji as their brand ambassador.

This partnership has raised concerns due to the legal and ethical implications of such promotions in Pakistan.

Baji, a well-known sports betting firm, has also enlisted other prominent personalities, including former adult actress Mia Khalifa, English cricket star Kevin Pietersen, and former Argentinian footballer Gabriel Batistuta. Together, they form a high-profile team aimed at broadening the company’s reach in various markets.

Akram recently took to social media to promote the campaign, sharing a promotional video adorned with Baji’s logo. In the caption, he wrote:

"Join me at Baji for some serious fun and excitement. Let’s enjoy the thrill and make lasting memories together! Can’t wait to share this journey with you! … Win like a King!"

In another post, the former Pakistan captain hinted at his long-standing involvement in the sports world, stating:

“I’ve had many unforgettable moments in cricket, but the real achievement is creating something that lasts. Join me at … and be part of the journey.”