Sindh's UgAi app to combat fertiliser price distortion

Sindh Minister for Agriculture Sardar Mohammad Bux Khan Mahar announced that the UgAi app will tackle issues such as artificial shortages, price distortions, and counterfeit products, which have severely impacted both small and progressive growers across the province.

Speaking at the app's launch ceremony on Tuesday, the minister praised Engro Fertilisers for introducing UgAi, the country's first integrated e-commerce platform, enabling farmers to directly purchase fertilisers at official prices.

Mahar highlighted that the app sets a new standard for Pakistan's farming community, helping to address long-standing agricultural challenges.

The UgAi app will provide farmers with uninterrupted access to fertilisers, ensuring consistent product quality and convenient delivery. In addition, the app incorporates advanced drone technology and satellite imagery to monitor crops, reduce input costs, and improve yields.

Sindh's Agriculture, Supply, and Prices Secretary, Rafique Ahmed Buriro, stressed the importance of digitisation in easing the burden on farmers and enhancing their efficiency. He noted that the app would introduce modern practices and elevate Pakistan's agriculture sector to global standards.

Initially launched for farmers in Sindh, the UgAi app is expected to roll out nationwide soon. Engro Fertilisers CEO, Ali Rathore, reaffirmed the company's commitment to supporting government initiatives that aim to uplift farmers and enhance food security.

However, progressive farmer and agriculture expert Jawaid Junejo expressed concerns, arguing that the app may primarily benefit larger growers with influential contacts, leaving smaller farmers at a disadvantage. He pointed out that small growers, who comprise 70% of Sindh's farming community, often face higher urea prices due to artificial shortages in both the Rabi and Kharif seasons.

Agriculture Analyst Ali Palh raised questions about the app's ability to distinguish genuine farmers, suggesting that without proper registration protocols, dealers could exploit the system by selling urea at inflated prices.

Despite these concerns, the Sindh Chamber of Agriculture's Senior Vice President, Nabi Bux Sathio, welcomed the app, calling it a step in the right direction. He suggested a solid mechanism should be formed to facilitate real growers.