Women's expo highlights entrepreneurial spirit

The Islamabad Women's Chamber of Commerce & Industry (IWCCI) successfully hosted the 6th Islamabad Expo 2024, a landmark event that brought together women entrepreneurs from 20 cities across Pakistan to showcase their talent, innovation, and creativity.

Held at the Pak-China Friendship Centre, the two-day expo saw participation from women-owned businesses from Lahore, Multan, Bahawalpur, Peshawar, Abbottabad, Haripur, Mardan, Karachi, Hyderabad, Quetta, Faisalabad, Gilgit, Sialkot, Hunza, Dera Ghazi Khan, Skardu, Jhelum and other places.

The Islamabad Expo 2024 was evidence of the growing entrepreneurial spirit among businesswomen in Pakistan. Hundreds of exhibitors displayed various creative crafts and innovative products, highlighting the country's cultural richness and diversity.

Visitors experienced everything from handcrafted textiles and jewellery to modern fashion and artisanal goods. Women from remote regions such as Gilgit, Hunza, and Skardu showcased their traditional crafts. At the same time, urban entrepreneurs brought cutting-edge solutions in beauty, technology and lifestyle products.

The Expo featured panel discussions on financial empowerment for women entrepreneurs, with participation from leading financial institutions, including Askari Bank, Bank of Khyber, Jazz and Care. These sessions provided valuable insights into financial literacy, banking solutions, and the importance of digital payment platforms, particularly for small and medium-sized businesses.

It attracted thousands of visitors who came to explore the diverse products, engage with women entrepreneurs and participate in insightful discussions. The event underscored the importance of community support and networking in advancing the role of women in the economy.

They said that women's empowerment is a noble cause and that the efforts of the founder of IWCCI, Samina Fazil, which span decades, are highly laudable