YouTubers express concerns over MrBeast, KSI, and Logan Paul’s new product launch

A new product from YouTube stars MrBeast, KSI, and Logan Paul, called Lunchly, is receiving mixed reactions from fellow YouTubers. The trio introduced Lunchly as a healthier, on-the-go lunch alternative to the well-known Lunchables brand. Each Lunchly box contains Prime Hydration, Feastables chocolate, and different snack options, including nachos, pizza, and turkey stacks.

MrBeast, also known as Jimmy Donaldson, explained that their goal with Lunchly is to “change what lunchtime looks like” for kids by offering a “fun, grab-and-go meal that’s not just delicious, but also good for them.” Logan Paul added that their mission has always been to provide "high-quality products" while disrupting traditional snack options​.

Despite the creators’ intentions, some YouTubers and consumers have raised concerns. Critics argue that Lunchly is still a processed food product, questioning whether it truly provides the healthier alternative it claims to be. Others are skeptical about the involvement of influencers in pushing food products targeted at children​. One YouTuber commented, “Just because it’s branded with their names doesn’t make it better than Lunchables.”

Lunchly will be available at major retailers like Kroger and Albertsons with a price of $3.99, raising further questions about its affordability compared to traditional options.