Prada Beauty names Sabrina Carpenter as their first celebrity global partner

Prada Beauty has appointed pop star Sabrina Carpenter as its first-ever celebrity global beauty partner, enhancing her influence in the beauty industry.

Prada Beauty has announced Sabrina Carpenter as its first celebrity global partner, marking a significant collaboration between the iconic brand and the rising pop sensation. Known for her affinity for Prada Beauty, Carpenter has often praised the brand, referencing it in her viral songs "Please, Please, Please" and the "Taste" music video. The partnership comes just ahead of Carpenter’s highly anticipated sold-out fall tour.

Currently one of the most streamed artists globally, Carpenter’s latest album Short n' Sweet has solidified her status as a pop icon. Her signature dewy makeup looks, often praised by fans, align with Prada Beauty’s aesthetic. “I've been inspired by Prada fashion for years, so to be partnering with Prada Beauty is surreal,” Carpenter said in a press release. “It’s a natural fit with how my style and love for makeup have evolved. After using the lipsticks and balms nonstop over the past few months, I can't wait for my fans to see what Prada Beauty and I are working on heading into next year.”

Launched in 2023, Prada Beauty focuses on skincare-forward formulas, minimalistic packaging, and high color payoff. The brand’s ethos emphasizes a blend of beauty and performance, making it a key player in the luxury beauty market.