JYP Entertainment responds to explicit deepfake videos of TWICE members found in ‘New Nth Room’

JYP Entertainment has addressed recent concerns regarding the use of deepfake technology to create explicit content involving TWICE, a popular South Korean girl group under their management.

The group, composed of nine members—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—was found among over 200 female K-Pop idols featured in deepfake videos that have shocked and outraged fans.

The issue gained significant attention on social media platform X (formerly Twitter), where users trended hashtags urging K-Pop companies to take action. One particular website listed the names of over 100 female idols, spanning nearly every generation of K-Pop, including several from the fifth generation.

JYP Entertainment was one of the first companies to respond. On August 30, the official TWICE account on X posted a statement expressing deep concern over the circulation of these videos.

The statement, written in English, emphasized that the company is actively gathering evidence and is committed to pursuing strong legal action to protect their artists' rights.

The swift response from JYP Entertainment was met with praise from fans on X, who commended the company for its proactive stance.

This situation arises amid increasing scrutiny on sex crimes in South Korea, including the notorious "New Nth Room" scandal, where explicit content was shared and viewed in illegal online chatrooms.