Jason & Travis Kelce score $100M deal with Amazon's Wondery for New Heights podcast distribution
Courtesy: NEW HEIGHTS on YouTube
The Kelce brothers have hit the $100 million mark!
Jason Kelce, 36, and Travis Kelce, 34, have secured a major three-year, nine-figure deal with Amazon’s Wondery to distribute their podcast, New Heights with Jason and Travis Kelce. The announcement came on Tuesday, August 27.
In a statement, the brothers expressed their excitement about collaborating with Wondery for the next phase of their podcast. “We couldn't be more excited to team up with Wondery for the next phase of New Heights,” they said.“We love this show, and the fanbase that has grown with us over the last two seasons.”
Following the season 2 finale, the Kelces had been seeking a substantial deal in the $100 million range for their popular and award-winning show. According to a podcast industry executive, “They will absolutely get that much. These aren’t vanity deals, these shows are cash machines."
The agreement with Wondery grants global distribution rights for all audio and video episodes of New Heights, access to the podcast’s entire back catalog, and the rights to develop international audio adaptations for global audiences.
Since its debut in September 2022, New Heights has made a significant impact in the podcast world. The brothers use their platform to discuss their field experiences, personal stories, and cultural topics. The podcast saw a boost in listeners when Travis began dating Taylor Swift last year, and they now jokingly refer to their audience as “92 percenters,” with 92% tuning in for football and the rest being Swifties and other non-NFL fans.
New Heights has consistently ranked as the top sports podcast on Apple and Spotify during football season and has also placed in the top 3 overall. The podcast has garnered Ambies, Webbys, and Shorty awards. Wave Sports + Entertainment will continue to handle production services for the show.
As they embrace new fans and enter “Club 92,” the Kelce brothers are excited about this new chapter. “We are going to create some groundbreaking moments together through this partnership,” they stated.