UAE investors eye joint ventures

Investors of the United Arab Emirates (UAE) have shown keen interest in forging joint ventures (JVs) with the Pakistan Furniture Council (PFC) to tap the global market by meeting international standards.

According to PFC Chief Executive Officer Mian Kashif Ashfaq, who is currently visiting Gulf countries and holding meetings with his counterparts, the collaboration between UAE investors and the PFC was seen as a strategic move to capitalise on the growing demand for high-quality furniture worldwide.

Pakistan's furniture industry, known for its craftsmanship and traditional designs, has a significant potential to expand globally, if it is aligned with modern production techniques and international quality standards.

Ashfaq said the proposed JVs were aimed at enhancing Pakistan's furniture manufacturing capabilities by incorporating advanced technology, improving design innovation and increasing production efficiency.