Alex Cooper promises 'more' for the Daddy Gang as 'Call Her Daddy' secures $125M SiriusXM deal
Image: Reuters.com
Alex Cooper, the dynamic creator and host behind the hit podcast "Call Her Daddy," has inked a monumental multi-year deal with SiriusXM, valued at a staggering $125 million.
This new partnership, which significantly surpasses her previous agreement with Spotify, will see SiriusXM replace Spotify as the primary distribution and advertising partner for Cooper's content.
The deal also includes the rollout of exclusive content across all of Cooper's shows starting in 2025, solidifying her place as a powerhouse in the podcasting world.
Cooper, who has captivated millions of listeners with her candid discussions on sex, relationships, and modern dating, expressed her excitement about the new chapter.
"I am beyond excited to work with SiriusXM," she stated, reaffirming her commitment to her loyal fanbase known as the "Daddy Gang."
She continued, "The Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners the best experience.
The Daddy Gang wants more, so we're getting ready to give them more … I can't wait for this new chapter to begin."
The move to SiriusXM comes after "Call Her Daddy" became Spotify's second most popular podcast in 2023, trailing only "The Joe Rogan Experience."
It was also the most popular podcast among women on the platform, a testament to Cooper's influence and the show's widespread appeal.
Despite the transition, "Call Her Daddy" and other projects from Cooper's Unwell Network will still be available to stream on Spotify, ensuring that her massive audience can continue to access her content across platforms.
SiriusXM's president and chief content officer, Scott Greenstein, praised Cooper's impact on the podcasting medium, crediting her with creating a space where women feel encouraged and empowered to share their stories.
"Cooper's fearless, unfiltered approach, where no topic is off the table, has created a passionate and dedicated fanbase that is unmatched in podcasting," Greenstein said, highlighting the alignment between Cooper's content and what SiriusXM subscribers have come to love.
This deal not only underscores Cooper's growing influence but also marks a significant milestone in the evolution of podcasting, where top creators are commanding major deals comparable to those in traditional media.
As Cooper continues to push boundaries and expand her reach, her partnership with SiriusXM is poised to take "Call Her Daddy" to even greater heights.
In addition to the content exclusivity, SiriusXM has also secured global ad sales rights for both the video and audio editions of "Call Her Daddy" and other Unwell Network projects, which include popular shows like "Hot Mess with Alix Earle" and "Pretty Lonesome with Madeline Argy."
This strategic move positions SiriusXM to capitalize on Cooper's massive audience, further solidifying her status as a trailblazer in the industry.