Why millions are hooked on Netflix’s Emily in Paris: The glamour, the drama, and the fashion fantasy

If you were to explain the allure of Emily in Paris, now in its fourth season, to a dinner party full of nuclear physicists, foreign-policy experts, and career military personnel, it might seem like a daunting task.

Many critics have dissected the show’s shortcomings, pointing out its reliance on French stereotypes and the implausibility of its fashion choices. They question why Emily, played by Lily Collins, is both striking yet seemingly shallow and why, despite her prolonged stay in Paris, her French remains rudimentary. The show is often seen as frivolous, with its depiction of Paris and its inhabitants coming under scrutiny for being unrealistic.

Yet, despite these criticisms, Emily in Paris continues to attract millions of viewers, particularly among women, who find its escapist charm irresistible. This appeal is rooted in the show’s ability to offer a whimsical and glamorous vision of Paris—a city often romanticized in popular culture. The show debuted in October 2020, just before the rollout of the COVID-19 vaccine, providing a much-needed escape from the realities of isolation and uncertainty. The fantasy of Paris, as depicted in the series, echoes the extravagant and playful spirit of 1930s film comedies, where elaborate hats and stylish attire were symbols of joy and creativity during tough times.

Created by Darren Star, the show follows Emily, a bright-eyed marketing executive from Chicago, who is sent to Paris to bring an American perspective to a French marketing firm. Emily’s arrival in Paris and her efforts to navigate the cultural differences provide much of the show’s comedic fodder. Her bright enthusiasm and ability to turn mistakes into triumphs mirror classic Hollywood formulas, with her fashion choices serving as a visual representation of the show’s playful spirit. The costumes, designed by Marylin Fitoussi, are bold and imaginative, drawing from past French fashion while contrasting sharply with current Parisian trends. They reflect an idealized version of French style, reminiscent of the 1980s and 1990s when dramatic fashion statements were more common.

The characters in Emily in Paris also add depth to the show’s appeal. Emily’s interactions with her French colleagues, including the complex Sylvie and the endearing Luc, contribute to its charm. Luc’s quirky behavior and Sylvie’s sophisticated demeanor create a dynamic backdrop for Emily’s adventures and misadventures. Additionally, Emily’s romantic entanglements with characters like Gabriel and Alfie provide ongoing intrigue and drama, further engaging viewers.

Despite its idealized portrayal, Emily in Paris captures some genuine aspects of Parisian life and interactions. The show has faced criticism for its depiction of Parisians and its influence on tourism, with some arguing that it perpetuates a superficial and inaccurate image of the city. However, it also highlights the beauty and allure of Paris, resonating with viewers who find joy in the show’s fantasy and escapism. Paris is often portrayed as a city of wonder and romance, and Emily in Paris taps into this perception, offering a visually stunning and entertaining representation of the city.

In the end, Emily in Paris may be seen as a charming, albeit flawed, escape that reflects both the fantasy and reality of its setting. It provides a light-hearted and visually captivating experience that appeals to those looking for a bit of glamour and adventure, making it a beloved series despite its imperfections.