The box office saw a rare husband-and-wife showdown this weekend as Ryan Reynolds and Blake Lively's latest films, Deadpool & Wolverine and It Ends With Us, respectively, dominated ticket sales. Reynolds’ Deadpool & Wolverine, now in its third weekend, secured the top spot with an estimated $54.2 million. Lively's It Ends With Us followed closely behind, debuting with a strong $50 million, marking the first time in August that two movies have each surpassed the $50 million mark in the same weekend.
Directed by Shawn Levy, Deadpool & Wolverine has proven to be a significant success for Disney's Marvel Studios, continuing to draw large audiences. Meanwhile, It Ends With Us, directed by and starring Justin Baldoni, is based on Colleen Hoover's bestselling novel and has exceeded expectations with its impressive opening weekend. The film, co-financed by Sony and Wayfarer Studios, benefited from Lively's star power and the dedicated fanbase of the book, which drove significant ticket sales across the country.
Industry insiders have noted the impact of the couple's back-to-back releases, with some likening it to the last time husband-and-wife superstars boosted each other's box office performances, as Bruce Willis and Demi Moore did in 1990 with Die Hard 2 and Ghost. As the weekend progresses, the competition between Reynolds and Lively is expected to continue drawing attention, with both films performing well
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