Fans outraged as Kylie Jenner is accused of “stealing” cosmetic and skincare products

Kylie Jenner is under fire again, with social media users accusing the makeup mogul of appropriating designs from other brands for Kylie Cosmetics.

On Tuesday, The Kardashians star unveiled a new product on her Instagram.

The 26-year-old modelled a sultry look with a skin-toned bandeau top and her stomach visible, holding the latest Kylie Cosmetics release, the Skin Tint Blurring Elixir.

While some fans seemed to genuinely "love" it, others were unhappy with how similar it was to products from rival brands and even accused her of "stealing."

One fan commented, "constantly stealing ideas from other brands and putting it in your own little packaging," while another added, "Thank you for speaking up! A lot of people don’t know that the Kardashians steal other brands intellectual property."

"Is this the same design that another company has already," another fan questioned.

Although it's unclear which specific brand these users are referring to, several brands, including Lisa Eldridge, Fenty by Rihanna, and Michael Truth, offer similar products with comparable designs.

Kylie Jenner has faced previous allegations of copying other brands as well.