The media has been called upon to play a pivotal role in urging both federal and provincial governments to ensure the availability of inclusive and disaggregated data.
This call to action was a key topic of discussion during the Media Coalition Meeting organised by the Population Council with the support of UNFPA in Islamabad.
“This data is essential for crafting informed policies and implementing them effectively, ultimately achieving sustainable population growth and fostering a resilient and equitable future for all citizens.”
By advocating for the regular collection and dissemination of such data, the media can contribute significantly to the nation's efforts to achieve sustainable development goals and improve the overall well-being of its people, experts said.
The Media Coalition on Population, comprising journalists from major media outlets across Pakistan, periodically highlights the cross-sectoral impact of rapid population growth to raise awareness and hold governments accountable for the well-being of the people.
In his welcome remarks, Dr Ali Mir, Senior Director of Programmes at, the Population Council, emphasised the pivotal role of the media in advocating for the regular availability of disaggregated data based on age, sex, disability, geography, and economic status.
He stated, "With targeted interventions based on robust data, we can ensure that everyone is counted and accounted for, as each individual plays a vital role in national development."
He stressed the importance of data utilisation for effective policymaking, highlighting the need for a nuanced approach to address diverse population needs. Dr Mir also introduced this year's World Population Day theme, "Embracing the Power of Inclusive Data Towards a Resilient and Equitable Future for All," underscoring the significance of comprehensive and accessible data in formulating effective population policies.
Ikram ul Ahad, Deputy Manager Communication, Population Council, presented the latest Census 2023 data, emphasising the need for Pakistan to follow the example of neighbouring Muslim countries that have successfully lowered their fertility rates.
He noted, "The SDG targets for education, health, nutrition, a sustainable environment, and gender equality cannot be achieved without implementation of data-driven strategies." He urged journalists to highlight data gaps to ensure the timely availability of national-level data for informed policymaking aimed at achieving sustainable population growth.
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