Blake Lively launches affordable haircare line, Blake Lively Brown, at Target

The line is designed to be accessible and affordable. Lively shares her haircare routine and her favorite products.

Blake Lively, the Gossip Girl alum, mother, and wife of Ryan Reynolds, is adding another title to her impressive resume: haircare entrepreneur. After seven years of developing formulas, she's launching Blake Lively Brown, an eight-piece hair collection available at Target with all products priced under $25.

Lively's passion for haircare stems from her own experiences with damaged hair after her first film. She learned the importance of protein for strength and elasticity for preventing breakage. This led her to develop a unique haircare routine that involves using masks instead of conditioner.

The Blake Lively Brown collection includes shampoos, masks, a leave-in potion, mousse, dry shampoo, and a pre-mask. Lively emphasizes that the products are designed to smell amazing, perform well, and be accessible to everyone. The scents are inspired by the woody fragrances she loves, and the packaging is designed to be both pretty and sustainable.

Lively's best hair advice is to replenish your hair's nutrients just as you would with any other aspect of your well-being. She believes that consistent care is key to achieving healthy and beautiful hair.

The Blake Lively Brown collection will be available at target.com starting August 4.