Rihanna announces new Savage X Fenty collection

Rihanna unveils her new Savage X Fenty collection on Instagram, highlighting the brand's upcoming launch.

Courtesy: Reuters

Rihanna has revealed her latest Savage X Fenty collection, set to drop on August 1, through a striking new Instagram video. The 36-year-old singer, who was recently seen on a romantic stroll with her boyfriend A$AP Rocky, shared the news on Tuesday, showcasing herself in a leopard-print bra and nude-toned lingerie.

“We want you to feel sexy and have fun doing it,” Rihanna captioned her post. The "Diamonds" hitmaker was seen striking various risqué poses, complementing her look with black high heels and a dazzling array of jewelry. She maintained her trademark raven tresses flowing freely.

This announcement follows the appointment of Vanessa Wallace as the new chief marketing officer for Savage X Fenty. Wallace, who will be based in Los Angeles and report to CEO Hillary Super, will oversee brand and product marketing, media, creative, membership, and global communications. Wallace joins the company after a 19-year tenure at Nike and is described by Savage X Fenty as having an "impressive track record of driving brand strength and revenue growth through authentic and innovative storytelling."

Rihanna and A$AP Rocky, parents to sons RZA and Riot, have been friends for many years and began their romantic relationship four years ago. Rocky opened for Rihanna’s Diamonds World Tour in 2013, and she starred in his "Fashion Killa" music video the same year. By November 2020, an insider revealed to People that the longtime friends had officially become a couple. In a 2021 interview with GQ, Rocky referred to Rihanna as “the love of [his] life” and expressed his desire to be an “amazing dad.”

Rihanna shared her thoughts on motherhood with Vogue in April 2022, stating, "I always thought it would be marriage first, then a baby, but who the f*** says it has to be that way." She described being a mom as "legendary" and added, "You really don't remember life before, that's the craziest thing ever." A source told People that Rihanna loves being a mom and is very hands-on, while Rocky is described as "very involved and a great dad."

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