Hollywood Video Game performers strike over AI protections

This strike marks the second labour action by SAG-AFTRA, following the film and tv strikes over similar AI concerns.

Hollywood's video game performers, represented by SAG-AFTRA, have initiated a strike over concerns about the unregulated use of AI in the industry. The strike, which began on Friday, follows two years of unsuccessful negotiations with major game studios regarding a new interactive media agreement.

While progress has been made on issues like wages and job safety, the main point of contention remains the use of generative AI. SAG-AFTRA argues that without proper safeguards, AI could be used to replicate actors' voices and likenesses without their consent or compensation.

The studios claim to have offered AI protections, but the union disagrees, citing concerns about the definition of "performer" and who would be protected under the proposed contract. SAG-AFTRA emphasizes the need to protect stunt and movement performers who contribute to the creation of diverse characters in video games.

This strike marks the second major labor action by SAG-AFTRA in recent months, following the film and television strikes over similar AI concerns. The video game agreement covers over 2,500 performers, including voice actors, motion capture artists, and stunt coordinators.

The outcome of this strike could have significant implications for the future of the video game industry and the use of AI in creative fields.