'Tradwife' Influencer Nara Smith creates Marc Jacobs tote bag from scratch in viral TikTok ad

Influencer Nara Smith has starred in a new video campaign for Marc Jacobs, which has captivated fans on TikTok. Smith, a 22-year-old TikTok star known for her elaborate recipes, collaborated with Marc Jacobs to create a unique advertisement for their tote bag. The video, posted on the official Marc Jacobs TikTok account on July 22, has already garnered over two million views.

In the 42-second clip, Smith, dressed in a silk black slip dress, is seen making a “delicious red Marc Jacobs tote bag” from scratch in her kitchen. She mixes flour, eggs, and water, adding red food dye to create red dough. After kneading and rolling the dough, it magically forms into a tiny tote bag shape. The video then cuts to Smith baking the dough in the oven, transforming it into a life-size Marc Jacobs tote bag.

Smith remarks in her famous whispered tone, “It tasted so much better than a shop-bought tote bag. This one really hits the spot,” as she poses with the finished product. The video concludes with the Marc Jacobs logo and the caption, “The Tote Bag, made from scratch by @Nara Smith.”

Fans have praised the campaign, calling it the “collab of the century” and commending Marc Jacobs for its creative marketing. One TikTok user commented, “Talk about a perfect partnership,” while another said, “This actually made me want to buy the bag.” Another fan wrote, “This is GENIUS,” and another added, “Marketing team deserves a raise immediately.”

Marc Jacobs has received acclaim for its innovative TikTok ad campaigns. Earlier this month, the @sylvaniandrama account and actor Kyle MacLachlan also featured in TikTok videos promoting the brand’s accessories. Smith, who has nearly nine million followers, is known for her DIY cooking videos and shares glimpses of her family life with husband Lucky Blue Smith and their three children.