Apple testing plastic Apple Watch SE to reduce costs: report
A man shows the new model of Apple Watch during the opening of Mexico's first flagship Apple store at Antara shopping mall in Mexico City, Mexico September 27, 2019. PHOTO: REUTERS
Apple is reportedly developing a new version of its most affordable smartwatch, the Apple Watch SE, which may feature a plastic design, according to a recent report. The current model, updated in 2022, is made of aluminum and includes a back case made of a “nylon composite” material instead of ceramic as reported by 9 to 5 google.
Bloomberg’s Mark Gurman, in his latest Power On newsletter, suggests that Apple is considering replacing the aluminum casing of the next-generation Apple Watch SE with rigid plastic. This move could significantly reduce production costs.
Read: Redesigned Apple Watches not subject to import ban
The shift to plastic could potentially lower the starting price of the Apple Watch SE, which is currently $249. For comparison, Samsung's most affordable smartwatch starts at $199.
Apple's new design strategy for the Apple Watch SE aims to make the device more accessible, aligning with its efforts to expand its market reach with budget-friendly options.