Kendrick Lamar has once again ignited the music world with the release of his highly-anticipated "Not Like Us" music video.
Filled with both obvious and subtle Easter eggs, the video immediately captures attention, especially with a significant reveal in the first 20 seconds.
Lamar teases an unreleased track, giving fans a tantalizing hint of more new music to come.
The music video opens with Lamar’s signature introspective style, backed by Mustard’s distinctive West Coast sound.
The opening visuals include a still shot of the Compton Courthouse, followed by black-and-white footage of Lamar in a hallway.
He then begins rapping: "I am reincarnated, I was stargazing / Life goes on, I need all my babies. Woke up looking for the broccoli / Hot key, keep a horn on me, that kamasi / IP ownership, the blueprint is by me / Mister get-off, I get off at my feet."
These lyrics vividly depict Lamar's artistic evolution, blending themes of rebirth and family with his renowned introspective and socially critical commentary.
Fans are thrilled with the new music and eagerly await what could be another groundbreaking addition to Lamar’s discography.
"This is gonna be fire," one fan wrote about the teased song. "We need the album!" added another.
"I ain’t think he could make a better hit than 'Not Like Us'…." someone else commented.
Beyond the music, "Not Like Us" serves as a reunion for the West Coast hip-hop scene. Lamar’s ability to unite diverse elements of the genre is showcased brilliantly in the video, featuring both familiar faces and emerging talent.
The visuals accompanying "Not Like Us" are a testament to Lamar’s artistic vision, further solidifying his reputation as a trailblazer in the music industry.
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