Lana Del Rey and Quavo drop country-trap fusion "Tough" with intimate music video

"Tough" marks Lana Del Rey's first collaboration with a rapper since 2017.


Pop Culture & Art July 04, 2024
Quavo and Lana Del Rey star in "Tough" music video. Photo: WYATT SPAIN WINFREY

Lana Del Rey and Quavo have finally unveiled their much-anticipated collaboration, "Tough," a unique blend of country and trap music. The song, released on July 3rd, is accompanied by an intimate music video directed by Wyatt Spain Winfrey, showcasing the duo's undeniable chemistry against a picturesque countryside backdrop.

In the video, Del Rey and Quavo portray a fearless couple who find solace and strength in each other as they navigate life's challenges. The lyrics evoke images of resilience and determination, comparing their toughness to worn leather boots and the spirit of their ancestors.

"Tough" marks Del Rey's first collaboration with a rapper since her 2017 album, "Lust for Life," and signifies a return to the hip-hop-influenced sound that characterized her early work. The song was produced by Andrew Watt and Cirkut and co-written by Clayton Johnson.

The release of "Tough" follows Del Rey's announcement of her upcoming country album, "Lasso," slated for release in 2024. The singer has been teasing her foray into country music, hinting at the genre's growing prominence in the industry.

Quavo, on the other hand, released his solo album "Rocket Power" in August 2023, which featured two collaborations with his late nephew, Takeoff.

"Tough" offers a fresh and unexpected sound, blending Del Rey's signature ethereal vocals with Quavo's distinctive rap style. The song's accompanying music video adds another layer of depth, portraying a love story set against a rugged yet beautiful landscape.

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