Motorola unveils Moto tag to rival Apple’s AirTags

Motorola has announced its latest innovation, the Moto Tag, alongside the new Razr Plus (2024) and Razr (2024) flip phones. The Moto Tag is Motorola’s answer to Apple’s AirTag, promising a superior user experience.

The Moto Tag is a Bluetooth tracker designed to help users keep track of their valuables worldwide. It features a sleek, compact design with enhanced security, making it intuitive and easy to use. Notably, the Moto Tag is compatible with most Android smartphones, not just Motorola devices, According to digital trends website.

The tracker utilises the Google Find My Device network, akin to Apple’s AirTag and Find My network. It incorporates ultra-wideband (UWB) technology and integrates seamlessly into Motorola’s device ecosystem.

“The Moto Tag has a simple silhouette design that will work with many third-party accessories already on the market,” said a Motorola spokesperson. The device boasts an IP67 rating, ensuring durability against dust and dirt and immersion in fresh water up to one metre for 30 minutes. It uses a CR2032 battery, with a lifespan of about one year.

Users can attach the Moto Tag to keys, wallets, luggage, backpacks, and more. Once activated, it can pinpoint an item’s exact location using the Find My Device app on Android, leveraging Google’s Find My Device network.

Read: Apple, Google join forces to prevent unwanted tracking

For Android phones with UWB support, like the Motorola Edge 50 Ultra, the Moto Tag offers improved precision tracking. A button on the Moto Tag allows users to locate a misplaced paired phone by ringing it.

Beyond item tracking, the Moto Tag features a multifunctional button that can act as a remote shutter for taking photos without holding the phone or using a timer. This functionality is compatible with any Android phone.

`Privacy is a significant concern addressed by the Moto Tag. All user location data is end-to-end encrypted, ensuring only the tag owner or authorised users can view the tag’s location. Motorola collaborates with Google to provide privacy and security alerts for unknown trackers across both Android and iOS. Users can also perform manual scans to check for unwanted tags.

Setting up the Moto Tag is straightforward, thanks to Google Fast Pair. When powered on near a compatible smartphone, it will appear automatically for pairing. The companion Moto Tag app allows users to customise their experience, including tag names, alert volumes, and battery life checks.

The Moto Tag will be available in the US and Canada starting August 2. It will be priced at $25 for a single unit, and $100 for a four-pack.