Margot Robbie finds selling gin easier than movies with new Papa Salt brand

Margot Robbie, who has already made a significant mark on the film industry, is now venturing into the lucrative gin market with the launch of her own brand, Papa Salt. 

Alongside her husband and business partner, Tom Ackerley, and three friends, Robbie finds the process of selling gin refreshingly different from the unpredictable world of movies.

The star and producer of the blockbuster "Barbie," which grossed $1.4 billion, shared her thoughts with The Times of London on the ease of marketing gin compared to films. 

"Movies are a crazy business where you are selling something that isn’t tangible, it’s an idea. You have no idea how much it’s going to make, who’s going to see it, if they’ll see it or how it will be received," she explained. 

"This feels a lot more straightforward, it’s easier to predict things. You can lay this out on a spreadsheet in a way that you can’t lay out a movie idea."

Despite the inherent challenges of the film industry, Robbie’s production company, LuckyChap, has achieved remarkable success since its inception in 2014. 

With a portfolio boasting hits like "I, Tonya" (2017), "Promising Young Woman" (2020), "Saltburn" (2023), and the phenomenal "Barbie" (2023), LuckyChap has earned 25 Academy Award nominations, including an Oscar win for Allison Janney, 18 BAFTA nominations, and billions in box-office revenue.

Robbie admitted to initially hesitating to enter the booming drink industry, a path taken by celebrities like Brad Pitt, George Clooney, and Kylie Minogue. 

However, she emphasized that her venture into gin is driven by genuine passion, shared with her husband and friends, rather than just a money-making opportunity. 

"Our passions are movies and drinks, and now we’ve ticked them both," she said.