Sabrina Carpenter has introduced a new presale system for her upcoming "Short n' Sweet" North American tour, in partnership with Spotify and AEG. This initiative, announced on June 20, offers exclusive ticket access to Carpenter's top listeners on Spotify.
Carpenter expressed her excitement to Teen Vogue, stating, “My fans are the best, and I’m excited to share Spotify’s exclusive ticket access with them as a thank you. For the first time, Spotify created a Top Listener Fan Pit at the front of every North American show, and we’re offering tickets to my top listeners. You’ve all been there for every step of my journey, and I can’t wait to celebrate with you on tour.”
Spotify's partnership with Carpenter features two presales. The first, the Spotify Fans First Front Row Presale, offers tickets in a special listener area for top listeners. The second, the Spotify Fans First Presale, provides a broader group of frequent listeners access to tickets in various sections of the venues.
Emails notifying eligible fans will be sent out on Wednesday, June 26. The Spotify Fans First Front Row Presale starts at 10 a.m. PT/1:00 p.m. ET, while the broader Fans First Presale begins at 11 a.m. PT/2:00 p.m. ET. According to Spotify, the tickets for the Top Listener Pit will be in “very limited quantity.”
Lisa Ritchey, artist partnerships lead at Spotify, highlighted the fan-centric approach of this initiative. She told Teen Vogue, “We wanted to create a new ticketing offer that is fan-centric, and Sabrina’s passionate and engaged fanbase, not to mention incredible career growth, makes her the perfect artist for us to pilot a new offering like this. Spotify is uniquely positioned with our listener insights to enable and reward top fans while creating more ways for listeners to support their favorite artists online and onstage.”
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