Scooter Braun, renowned music manager responsible for catapulting talents like Justin Bieber and Ariana Grande to superstardom, has announced his retirement from talent management after a prolific 23-year career.
At 42, Braun is stepping back to prioritize his role as CEO of entertainment giant HYBE America and, more importantly, as a father.
In a detailed 1,400-word statement on his Instagram, Braun shared that his decision came after introspection prompted by a major client's desire to "spread their wings and go in a new direction."
Though he didn't specify, this revelation follows reports from last year that high-profile clients like Grande and Bieber were severing ties with him.
Braun's journey began in 2008 when he discovered a 12-year-old Bieber on YouTube, leading to a record deal co-formed with Usher.
His roster expanded over the years to include industry heavyweights such as Demi Lovato, David Guetta, and Carly Rae Jepsen.
However, despite his success, Braun expressed a shift in priorities, stating, "As my children got older, and my personal life took some hits, I came to the realization that my kids were three superstars I wasn't willing to lose. The sacrifices I was once willing to make I could no longer justify."
The music mogul is also known for his contentious acquisition of Taylor Swift's former label, Big Machine, in 2019 for $300 million through his investment group, Ithaca Holdings.
This move, which gave him control of Swift's first six albums' masters, ignited a high-profile feud with Swift, impacting his business as Swift began re-recording her catalog.
Now, stepping into a new chapter, Braun is focused on leading HYBE America to new heights and dedicating time to his family, reinforcing his shift from a 24/7 manager to a father and executive.
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