Ashton Kutcher faces backlash for advocating AI in filmmaking over artists

Ashton Kutcher's recent remarks about the potential of artificial intelligence (AI) in filmmaking have ignited a debate within the industry. The actor, who has been experimenting with OpenAI's generative video tool Sora, expressed his enthusiasm for the technology during a conversation with Google CEO Eric Schmidt at the Berggruen Salon in Los Angeles as reported by Entertainment Weekly.

Kutcher highlighted AI's ability to generate realistic footage and predicted its potential to revolutionise filmmaking by reducing costs and enabling audiences to create their own movies. He argued that AI tools like Sora could replace traditional filmmaking methods, including using AI to create establishing shots or even perform stunts.

However, Kutcher's comments have drawn criticism from industry professionals and online users. Former Rick and Morty writer Caitie Delaney accused Kutcher of "cannibalising" the industry and devaluing the creative process by removing humans from the equation. Screenwriter J Filiatraut and writer Steve Rudzinski also expressed their concerns about the impact of AI on job opportunities and the artistic value of filmmaking.

The controversy surrounding Kutcher's remarks comes on the heels of the 2023 SAG-AFTRA and WGA strikes, where unions fought for AI restrictions and protections for actors and writers. The strikes highlighted the growing concerns about the potential for AI to displace human workers and undermine the creative process in the entertainment industry.

While AI offers potential benefits in terms of cost reduction and increased efficiency, the debate surrounding its use in filmmaking raises important questions about the future of the industry and the role of human creativity in the artistic process. As AI technology continues to advance, it remains to be seen how it will shape the future of filmmaking and whether it will ultimately enhance or detract from the art form.