Jacquemus' viral marketing campaign: 15th anniversary in Capri with Bella Hadid, Nike collaboration

In a viral post a man irons a shirt on a surfboard, and a model sips a cocktail as she is lifted by a forklift.

Image: AFP

Jacquemus is stunning fans and igniting social media with their captivating promotion for their upcoming debut in Capri.

According to the luxury fashion house's social media handles, they are poised to unveil a boutique in Capri, marked by a spectacular showcase on June 10th, coinciding with the label's 15th anniversary.

The viral promotional post shows the storefront adorned with a massive lemon wedge, a man pulling a boat containing a clothing rack by his leg, another expertly ironing a shirt on a surfboard, and a model relaxing on an upholstered chair, enjoying a cocktail as she's lifted by a forklift.

Additionally, the brand tantalized fans with Palestinian model Bella Hadid flaunting a sneak peek from the La Casa show last month, sparking speculation about her potential appearance at the upcoming event.

Jacquemus, conceived by Simon Porte Jacquemus when he was merely 21, has garnered renown for its iconic micro bags, donned by A-listers like Kim Kardashian and Rihanna. The brand has also recently sent pulses racing with the announcement of a highly anticipated collaboration with Nike earlier this week.

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