BTS ARMY donates $6 million to UNICEF and Palestine
BTS has contributed over $6 million through their ‘LOVE MYSELF’ campaign to the Korean committee for UNICEF.
The group’s own donations compounded with funds raised by their fans have contributed to the violence eradication program “#ENDviolence”.
The K-pop stars raised funds through their campaign which included an exclusive music video and anti-bullying booths at concert venues, in addition to proceeds from merchandise and albums.
In honor of this year's global renewal of the partnership with UNICEF, BTS and Big Hit Music have also chosen to endorse UNICEF's '#OnMyMind Initiative' for the mental well-being of children and adolescents worldwide as the second phase of the 'Love Myself' campaign.