BTS has contributed over $6 million through their ‘LOVE MYSELF’ campaign to the Korean committee for UNICEF.
The group’s own donations compounded with funds raised by their fans have contributed to the violence eradication program “#ENDviolence”.
The K-pop stars raised funds through their campaign which included an exclusive music video and anti-bullying booths at concert venues, in addition to proceeds from merchandise and albums.
The group aimed to convey a heartfelt message about the importance of self-love and the elimination of violence.
In honor of this year's global renewal of the partnership with UNICEF, BTS and Big Hit Music have also chosen to endorse UNICEF's '#OnMyMind Initiative' for the mental well-being of children and adolescents worldwide as the second phase of the 'Love Myself' campaign.
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