NewJeans’ Parents call out HYBE and Bang Si Hyuk for BELIFT LAB’s plagiarism

Netizens pointed out that BELIFT hired NewJeans' staff for their debut, as well as identical YouTube descriptions.

A bombshell exposé revealing the alleged mistreatment of NewJeans' members by HYBE and its Chairperson’s Bang Si Hyuk has been released.

On May 13, Ilgan Sports shared an email from the parents of NewJeans. The email was originally sent to Min Hee Jin, CEO of ADOR, a subsidiary of HYBE, and was forwarded to BELIFT LAB.

In the email, the parents of the members expressed criticism towards HYBE and BELIFT LAB for allegedly intentionally plagiarizing NewJeans.

“We find that it’s unfortunate that the recent girl group that debuted under a HYBE label has caused controversy over plagiarizing NewJeans. We feel that the similarities were intentionally made by HYBE and BELIFT LAB,” wrote NewJeans' parents.

The parents of the members also questioned HYBE's marketing strategy and asked Min Hee Jin if she had authorized ILLIT to use NewJeans' choreography.

“I think it’s a greater issue that they are marketing the new group (ILLIT) by making comparisons to NewJeans. Did ADOR give permission for the group to copy their choreography? These acts will hurt NewJeans’ value and reputation,” they continued in the statement. 

The parents of NewJeans' members also expressed concern about the impact on the girls' mental health, stating, "Members are experiencing significant mental distress due to the public criticism and rebuttals regarding the similarities between the two groups, as well as the various controversies and unnecessary comparisons being made, which could detract from NewJeans' achievements thus far."

Addressing Bang Si Hyuk, the parents also pointed out how he had ignored the girls when he met them at the company’s premises, causing them to question whether he recognized them.

Netizens pointed out that BELIFT hired the same staff who had worked with NewJeans for their debut, as well as similarities between the YouTube descriptions of both groups.

(Image: hyeindolls and bbtoarii on X)