Could Solo Leveling: ARISE become Netmarble's next billion-dollar hit?

From webtoon giant to mobile game goliath, the game promises free rewards to early adopters.

Netmarble, a major mobile game developer, is releasing its highly anticipated action RPG, Solo Leveling: ARISE, today according to Korea times. The game is based on the globally successful web novel and web comic of the same name, which boasts over 14 billion views and a recently released anime adaptation
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Solo Leveling: ARISE has already garnered significant attention, exceeding 12 million pre registrations. Netmarble expects it to replicate the success of titles like The Seven Deadly Sins: Grand Cross, another Netmarble game that surpassed $1 billion in sales.

The company attributes this confidence to several factors. Firstly, the immense popularity of the Solo Leveling franchise ensures a built-in player base. Secondly, Solo Leveling: ARISE caters to the growing trend of mobile games with "idle gameplay mechanics," offering bite-sized experiences perfect for busy players.

The game promises to stay true to the source material while expanding the world for a deeper player experience. Players take on the role of Sung Jin-woo, the protagonist, and engage in stylish combat encounters. Netmarble aims to further capitalize on the upcoming second season of the Solo Leveling anime to drive player interest.

To incentivize early adopters, Solo Leveling: ARISE offers various free in-game rewards throughout May 2024. 

With its focus on a popular franchise, alignment with mobile gaming trends, and enticing launch-month rewards, Solo Leveling: ARISE appears poised to be a major contender in the mobile RPG market.