Technology redefines traditional celebrations

Customary greetings fade in memory as new innovations make strides

ISLAMABAD:

Technology advancements and the internet's widespread adoption have revolutionised how people connect globally and this shift has significantly impacted traditional customs and celebrations observed across different cultures and religions.

In the past, it was customary for individuals to personally visit friends and family during special occasions such as Eid, Christmas, Easter, Baisakhi, Holi, and Independence Day. They would bring sweets or cakes as a gesture of joy. However, with technology's rise, greetings have become more convenient through platforms like WhatsApp, X (formerly Twitter), and Facebook.

This has made it easier for people to exchange Eid wishes instantly, receiving and reciprocating messages on their mobile devices.

In earlier times, festive gatherings were marked by people admiring each other's attire, enjoying delicious food, and embellishing homes with festive decorations. However, today, technology plays a pivotal role in these celebrations, with internet access and Wi-Fi being integral parts of every household. It has become customary at gatherings to inquire about the Wi-Fi password as one of the initial interactions.

According to Sobia Khan, Shakeel Durrani, and Faheem Khan, Eid and other religious festivities now heavily rely on technology. Faheem Khan noted to The Express Tribune that while traditional Eid cards are becoming less prevalent, greeting messages resembling Eid cards have become a norm in celebrations. However, he emphasized that the true essence of Eid is experienced by those who fast, contrasting it with those who merely participate in the festivities. He extended Eid wishes to both groups, underlining that the spirit of Eid is not just a formality but is also expressed through acts like sending money via Easy Paisa.

This evolving landscape reflects how technology has intertwined with age-old traditions, shaping the way people connect and celebrate during significant occasions globally.

Published in The Express Tribune, April 13^th, 2024.