Sabrina Carpenter debuts as star of Kim Kardashian’s new SKIMS campaign

The singer is the face of Skims latest underwear campaign and is serving up some major ‘90s nostalgia.


Entertainment Desk April 02, 2024

From enticing low-cut halter neck styles to lace intimates featuring rosette accents, Kim Kardashian’s brand SKIMS’ latest release caters to those who appreciate a blend of sultry and cute vibes in their undergarments.

Photographed by Jack Bridgland, the dreamy campaign showcases the Sabrina Carpenter modelling alluring lingerie looks in a nostalgic '90s-themed bedroom.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SKIMS (@skims)

In one captivating photo, she adorns a cotton candy pink corset top paired with matching string-tied bikini bottoms, complemented by white knee-high socks and pink bows in her hair.

This romantic ensemble evokes memories of the angelic costumes she has previously worn for her 2023 Emails I Can’t Send shows and Taylor Swift’s Eras Tour.

Expressing her long-standing admiration for the brand, Carpenter noted the synchronicity she found in the campaign's "femininity".

“Skims has so many beautiful underwear styles that I was so excited to wear,” Carpenter shared in a statement. “I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super-flattering and so comfortable.”

Carpenter's Instagram post featuring images from the campaign received a playful comment from her rumoured boyfriend, Barry Keoghan, who commented "barbie emoji".

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