X factor: Twitter ban hits businesses, news in Pakistan

Ban on social media website enters fourth week

KARACHI:

Pakistan entered on Saturday its fourth week of nationwide disruption to social media platform X, with activists waging a court battle to get it restored.

The platform, formerly known as Twitter, was downed after jailed former prime minister Imran Khan's party called for protests against a government official's admission of vote manipulation in last month's election.

From business owners fretting over lost clients to journalists seeking new sources, Pakistanis want the government to restore regular access to the social media platform.

Authorities have blocked X - either partially or fully - since February 17 after protests swept the country over allegations of vote rigging in a general election, according to the Netblocks global internet monitor. When users try to access X, they often see this message: “Something went wrong, but don’t fret – let’s give it another shot”.

Read also: X blockade ‘red flag’ for investors, creates gap for disinformation, say experts

But Shaista Ayesha, who runs Karachi-based social enterprise SEED Ventures, is fretting. "We do our social media postings through X, and connect with other organisations and funders so there is definitely social media outreach loss and one avenue of strategic visibility gone," Ayesha told the Thomson Reuters Foundation.

She said she had not yet calculated the financial cost of the X ban, which is just the latest in a series of internet restrictions linked to the Feb 8 election. The vote was marred by a mobile internet shutdown on polling day and unusually delayed results, leading to accusations of vote tampering.

The United States, Britain and the European Union have separately expressed concerns about the electoral process and said reported irregularities should be investigated. The US State Department has also condemned the internet shutdowns and urged the federal government to lift restrictions and respect freedom of expression.

Virtual Private Networks

Just over 45% of Pakistan’s population of 241 million people have access to the internet and nearly 72 million – or almost 30% - use social media, according to research site DataReportal. X had 4.5 million users in Pakistan in early 2024, meaning that the social media platform’s advertising reach in the country was equivalent to 1.9% of the population.

Hisham Sarwar, a popular tech guru who runs several digital marketing companies in Pakistan, said small businesses were making losses because the shutdown had hit social media marketing. "The absence of (X) has resulted in panic as it takes time to create content on Meta platforms," he said, referring to Facebook and Instagram.

Nor is TikTok a viable alternative, Sarwar said, as the platform has not rolled out a service for businesses in Pakistan. X offers a better return on marketing investment for companies like his, he said.

To circumvent the restrictions, many Pakistanis have turned to virtual private networks that encrypt data and obscure where a user is located, according to VPN service providers.

Read: Dodging censorship: VPN demand surges ‘6,000% in Pakistan’

Farieha Aziz, co-founder of Bolo Bhi, a digital rights advocacy group, said she used VPNs to access X, which she said was crucial to get "real-time information on everything that is blocked by authorities on mainstream media outlets like election irregularities, arrests of journalists".

But she said that internet speeds had been slowed down, meaning it was taking longer to connect, and the government was also believed to be trying to block VPNs.

Neither the PTA nor the information ministry responded to requests for comment on allegations of blocking VPNs.

Lahore-based environment lawyer Ahmad Rafay Alam said he worried that the X shutdown would cause him to miss important weather updates in a country hit hard by climate disasters, including floods, droughts and deadly heat. But, taking a grim glass-half-full approach, he could see one silver lining to the blackout. "Frankly, the ban is also relief from the overwhelmingly bad news about the climate crisis." Reuters

With additional input from News Desk