With a total of 19 enterprises, Pakistani exhibitors had a substantial presence and impact at the internationally acclaimed, trendsetting and innovative “Texworld Evolution Paris”.
The three-day exhibition that opened on February 5 with over 1,300 companies from around the globe catering to sourcing requirements remained the central attraction for the global fashion and apparel industry. The exhibition was held at Porte Des Versailles, Paris, said a statement issued by the Pakistan embassy on Thursday.
Among the Pakistani enterprises, 13 companies participated under the banner of the Trade Development Authority of Pakistan (TDAP) whereas six exhibited their products independently.
Bringing to the forefront an unmatched variety of fabrics, accessories and finished products for the apparel and garment industry, the Denim Village emerged as a key attraction.
TDAP-led Pakistan pavilion, promoted by the trade and investment section of Pakistan embassy, displayed a diverse range of products which included eco-friendly fabrics, cotton and denim blends, drapery, embroidery work, silk goods, sportswear inclusive of cotton and denim blends, shawls, trims, men’s/ladies and children’s wear and woolen products.
Pakistan’s Ambassador to France Asim Iftikhar Ahmad, who inaugurated the pavilion, appreciated the efforts made to set up stalls to promote Pakistan as a major goods sourcing destination in the competitive environs of TexWorld 2024.
Read Pakistani textile innovation shines at Heimtextil 2024
The ambassador and the trade and investment counsellor held a detailed interaction with the representatives of Pakistani companies, who were eager to showcase their products and establish contacts with potential clients.
Trade and Investment Counsellor Arooj Mehwish Rizvi hosted an evening reception for Pakistani participants where the ambassador lauded their efforts to enhance exports.
Views were exchanged on the need for innovation and value addition for taking optimal benefit. Exhibition participants praised the mission’s commercial section for arranging business-to-business (B2B) meetings, helping establish stalls at prominent locations and facilitating them throughout the stay.
The exhibition not only served as a platform for business networking but also highlighted Pakistan’s commitment to innovating and offering good quality products in the highly competitive global textile and apparel arena.
Published in The Express Tribune, February 9th, 2024.
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