MEME unveils trendsetting store at Dolmen Mall in Karachi
The newly launched Meem store, situated on the first floor of Dolmen Mall, showcased an extensive collection of men's, women's, and children's clothing. PHOTO: EXPRESS
Karachi's vibrant fashion scene welcomed the grand inauguration of the renowned MEME brand at Dolmen Mall in Clifton, marking a significant addition to the city's shopping landscape. The opening ceremony, held at the private mall, was graced by the presence of the popular actress Yashma Gill, who added a touch of glamour to the event.
The newly launched MEME store, situated on the first floor of Dolmen Mall, showcased an extensive collection of men's, women's, and children's clothing, adorned with beautiful decorations and trendy styles. The store's ambiance exuded a contemporary vibe, reflecting the brand's commitment to offering the latest designs and vibrant colours that allow individuals to express their unique fashion preferences.
The event, enhanced by the beats of a lively DJ, created an electric atmosphere, captivating the attention of attendees. Yashma Gill, the well-known actress, not only attended the launch but also took the time to review the brand, adding her seal of approval to MEME's fashionable offerings.
Brand Manager Maheen Hassan spoke to the media during the inauguration, sharing insights into MEME's journey since its establishment in 2020. Hassan highlighted the brand's evolution, expanding its collection from denim, jackets, formal and casual wear to modern jeans, trousers, fashionable jumpsuits, and western wear. MEME aims to provide a diverse range of stylish options at reasonable prices, catering to the fashion needs of a diverse clientele.
"In the current challenging situation facing the country's exports, it becomes imperative to promote local brands," emphasised Hassan. She added, "Our determination is to elevate the name of Pakistan, not only by introducing unique designs but also by contributing to the country's economy."
Customers at the store exhibited a keen interest in exploring and purchasing the brand's new designs, showcasing the success of MEME's endeavor to capture the attention of fashion enthusiasts in Karachi.