Quaid’s anniversary sparks sales frenzy

Major brands offer up to 50% off on apparel, seasonal accessories

ISLAMABAD:

With Quaid’s birth anniversary, Christmas, and New Year, just around the corner, famous brands and online shopping platforms have announced sale offers on apparel and accessories to attract buyers especially women who remain in search of discounted items for their families due to the continuous surge in prices.

This month, the shopping frenzy has reached its peak as the majority of the brands and fashion outlets offer discounts of up to 50 per cent on various items to attract the buyers who usually purchase the stock for this season as well as next assuming a further rise in the prices.

As per the rising trend, famous clothing, shoes, and accessory brands offer Quaid Day sales while several online retailers also offer major discounts to sell all their remaining winter stock.

A large number of female buyers have started to visit popular malls and brand outlets to purchase clothes for their families. Shaista Hameed, a mother of three, expressed the challenges faced by the salaried class in procuring winter essentials at the season's onset due to elevated prices. She highlighted her strategy of purchasing dresses, shoes, and other necessities.

Published in The Express Tribune, December 22nd, 2023.

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