Swiftly at the top: Taylor is Time's 2023 Person of the Year

With a prolific musical output, a remarkably bankable tour and a name that's headline catnip, it's no surprise that Time Magazine has declared 2023 the Year of Taylor Swift.

In its annual issue honouring a Person of the Year - a nearly century-old designation whose recipients include Volodymyr Zelensky, Martin Luther King Jr and Greta Thunberg - the magazine called music's reigning deity a "rare person who is both the writer and hero of her own story."

With hundreds of millions of social media followers and a staunchly loyal fan base, she can move any dial with the tiniest of efforts. "Taylor Swift found a way to transcend borders and be a source of light," Time editor-in-chief Sam Jacobs wrote in a statement. "Much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: she committed to validating the dreams, feelings and experiences of people, especially women, who felt overlooked and regularly underestimated."

By some estimates, her sprawling empire is worth more than $1 billion, and the massive $92.8 million opening this fall of her tour-documenting film is but another jewel on the artist's crown. 

It's not new for Swift, who since her teenage years has seen her dating life broadcast to the world. "There's a camera, like, a half-mile away, and you don't know where it is, and you have no idea when the camera is putting you in the broadcast, so I don't know if I'm being shown 17 times or once," she said of the current frenzy around her game-day appearances.

"I'm just there to support Travis," she continued. "I have no awareness of if I'm being shown too much and pissing off a few dads, Brads and Chads."

'Taylor's Version' 

After winning a mainstream audience for her introspective country songs, Swift went full pop for her fifth studio album, 1989. It was "an imperial phase," she said in Time, a moment that saw her seemingly reach her zenith.

She added, "You have a fully manufactured frame job, in an illegally recorded phone call, which Kim Kardashian edited and then put out to say to everyone that I was a liar,” she says. “That took me down psychologically to a place I’ve never been before. I moved to a foreign country. I didn’t leave a rental house for a year. I was afraid to get on phone calls. I pushed away most people in my life because I didn’t trust anyone anymore. I went down really, really hard.”

The difficult moment coincided with the satisfaction of her record deal with Scott Borchetta at Nashville's Big Machine Records. Swift decided it was time to move on and signed a major new deal with Universal that granted more agency and ownership of her work. But her relationship with Big Machine haunted her, as the sale of her catalogue to a private equity firm triggered a massive dispute over musicians' rights -- and a bold new era of Swift's career.

Swift has sweetened her re-records with previously unreleased tracks - like the 10-minute version of All Too Well - breaking records, delighting ardent fans and bringing new Swifties into the fold. As she drops re-records, Swift has also released four albums of new work since 2019's Lover, including last year's Midnights, which is poised to earn her a fourth Album of the Year Grammy.

Doing so would see her surpass the likes of Frank Sinatra, Paul Simon and Stevie Wonder as the winningest artist of the ceremony's most prestigious prize. "This is the proudest and happiest I've ever felt, and the most creatively fulfilled and free I've ever been," Swift told Time. "Ultimately, we can convolute it all we want, or try to overcomplicate it, but there's only one question. Are you not entertained?"

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