Sindhri, Chaunsa recognised as Sindh’s produce
A roadside vendor sells mangoes to earn a living. Although grown in over a 100 countries, the Sindhri variety of the fruit is considered unique for its taste and aroma. PHOTO: PPI
The World Intellectual Property Organization (WIPO) has registered a Geographical Indication of Sindhri and Chaunsa varieties of mangoes which have been recognized as the products of Sindh, Pakistan.
Mehmood Nawaz Shah, Vice President of Sindh Abadgar Board, which spearheaded the activity for the registration around a year ago, said that the crucial milestone had been achieved thanks to the cooperation of IPO Pakistan.
He apprised that a meeting was also held in this regard through a video link, attended by IPO Pakistan’s Chairman Farrukh Aamil, Consultant WIPO Noor Asifa, Mohsin Bullo of Trade Development Authority of Pakistan (TDAP) and office bearers of SAB. Shah said the meeting discussed the export-related benefits of the geographical indication. The meeting was told that no other country could lay a claim on Sindhri and Chaunsa varieties of mango other than Pakistan.
Published in The Express Tribune, September 5th, 2023.