Deep freezer sales fail to pick up
Deep freezers bought by customers for keeping sacrificial meat are piled up outside the showrooms at Regal Chowk for delivery. Photo: Jalal Qureshi/express
Usually, Eidul Azha sees spike in deep freezer sales and new homemakers buy the essential item to preserve the sacrificial meat, besides others replacing the older and out of order freezers.
A manager at a famoud home appliances showroom at Regal Chowk said that the sale of deep freezers was expected to decline by up to 75% due to higher electricity prices and increased costs of household appliances.
The famous Saddar Electronics Market in Karachi and other home appliance sales centres were experiencing a lack of customers. Shop owners told The Express Tribune that they were selling freezers at minimum profit margin to attract customers.
Referring to the local brands, a shopkeeper said that a single-door deep freezer was selling from Rs70,000 to Rs75,000, a double-door profound freezer costs between Rs90,000 and Rs100,000 and above.
Published in The Express Tribune, June 29th, 2023.