Shah Rukh Khan addresses prices of Aryan's 'expensive' clothing brand

Shah Rukh Khan is known for his second-to-none acting prowess, but he is also quite famous for his wit and charm. Bollywood's King Khan is arguably Indian cinema's biggest star to date and for good reason. While Khan's recent offering, Pathaan, emerged as a herculean hit for Bollywood in trying times, the actor has now made headlines for interacting with his fans. 

Recently, the Dilwale star took to Twitter, where he did a Q&A session with his fans. Speaking about Khan's son, Aryan's latest venture, a streetwear brand, a fan jibed at the steep prices of the collection. "Ye D'yavol X ke jacket thoda sa 1000 - 2000 wale bhi bana do. Wo wale khareedne me to ghar chala jayega (Please make jackets worth INR1000, 2000 as well. If we were to buy the ones available now, we'd have to sell the house)."

Replying to the same, Khan quipped, "Yeh D'Yavol X wale log mujhe bhi sasti nahi bech rahea. Kuch karta hoon! (They are not even selling me their articles cheaply. I'll do something about it!)"

The eldest Khan sibling has recently launched his first-ever brand, with his father as its brand ambassador. For the first time, Aryan sat behind the camera, giving directions to his old man as the duo eventually revealed their venture. D’YAVOL X is a new luxury streetwear brand and is Aryan's baby. 

The first offering spans two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by its brand ambassador, Shah Rukh, will be made available. 

But the collection is hardly affordable for the common masses - or so many Indians say. According to the brand's website, a tee shirt could cost as much as INR24,000 and their signature leather jacket would set you back for INR200,555. As per India Times, 555 in the price tag is the Swades star's favourite figure. Even though the prices are steep, Aryan's maiden collection has been sold out! 

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