Ducky Bhai takes offence to Irfan Junejo’s comment on the trend of ‘involving wives’ in videos

Vlogger and YouTuber Irfan Junejo opened up about why he has been inactive on social media, particularly YouTube, nowadays and his response has triggered Ducky Bhai – although Irfan later clarified that his opinions weren’t targeting anyone in particular.

Irfan, who made a guest appearance on Daniyal Sheikh’s podcast on The Art of Content Creation, shared that, unlike others, he does not want to make his wife, marriage, family or any other private affairs his vlogging content, even though, that would instantly increase his following and viewership.

While Irfan did not take any names, Ducky took offence and tweeted about how his following has been the same even before his marriage. “Bro, stop falling for this trap. Irfan Junejo already cleared the misconception in his Instagram Stories, stating that it wasn't targeted at anyone,” a user replied to Ducky on his sarcastic tweet.

“No one, except me, made a honeymoon vlog in 2023 in Pakistan And no one except Maaz made a ‘saying yes to wife’ video.’ It's easier to point someone out without saying a name,” tweeted Ducky, implying that he did not cash on his marriage to increase his viewership as alleged by Irfan.

“I still love Irfan though. No offence at all. I just wanted to clarify my point. Ducky Bhai was Ducky Bhai before and after marriage. I was also making the same amount of money before and after marriage, and was also getting millions of views sitting on a chair playing a video game when vlogging wasn't even on my channel,” he stated.

The controversy began when Daniyal, the host of the podcast, asked Irfan about his inconsistency on YouTube. “I am a little heartbroken because I feel that YouTube does not have a metric of paying a creator for the time he invests in a video. YouTube, especially in Pakistan, works on an algorithm that if you post a video daily, your viewership boosts. Now, if I post daily, I’ll get 5 million subscribers but what do I make on a daily basis and do I put myself in the same state again where I have to post a video saying ‘I quit’? Irfan said, adding that the lack of quality and destroying his health worries him.

The vlogger further added that his goal now is to look for alternate sources of income through his Instagram and TikTok platforms so that he can work on ideas that he is passionate about for YouTube. “Deep down I know that my audience for the ideas I would like is very niche. For example, I want to make a food documentary on the lives of people who make the best biryani in Karachi. To make that, even with the most basic work, it will take at least two weeks. My platform is also huge but even then, the video will not get more than 200,000 views, compared to ‘Saying Yes to Wife for 24 hours’ videos,” he said.

“I’m not throwing shade at anyone or calling a creator bad or good. I’m merely talking about what the audience prefers,” he clarified, adding that there’s not even a single video on YouTube trending in the past few years – created by local vloggers – that makes you laud the storyline, music, creativity, thought process or direction.

“For me, YouTube has become a dead end. The home feed is mostly videos that I have either made or videos that require me to bring my family in – something that I’m not comfortable with,” he concluded, adding that at one point, he grew so obsessed that even at his wedding or his nephew’s birth, he started thinking of those personal events as “content” for the audience and that’s where he drew his boundaries.

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