On popular demand: The Legend of Maula Jatt to re-release internationally on Eid

Maula Jatt is here to conquer yet again and his magical heroism isn’t fading away anytime soon! Bilal Lashari's magnum opus The Legend of Maula Jatt, Pakistan's highest-grossing film of all time, is set for an unprecedented theatrical rerelease in key international markets once again.

The film has made history as the first South Asian film to be re-released theatrically after its initial release, despite satellite and streaming rights being assigned post the standard window after their theatrical releases, as per a report by Variety.

Six months after its theatrical debut, The Legend of Maula Jatt will re-release across 15 sites in the UK., seven sites in the US and two sites in the UAE on April 21, in the Eid holiday frame.

The film has grossed $13.8 million worldwide on 500 screens to date, making it the highest-grossing Pakistan-made and Punjabi-language film ever, and the top South Asian film in the UK from 2018 to 2022. It grossed more than five times Pakistan's previous box office champion, Jawani Phir Nahi Ani 2.

To add to the list of exciting news, Brian Adler, also known for visual effects for Avengers: Endgame, Avatar: The Way of Water, Venom and Ad Astra, has come on board as an executive producer for The Legend Of Maula Jatt.

The film has also had a cultural impact, with merchandising continuing to sell worldwide. A replica of the “gandasa” (axe) featured in the film raised over $50,000 at a charity auction in Toronto last month with Fawad Khan in attendance, while an art exhibit in Pakistan’s largest cinema multiplex is also showcasing props, weapons, behind-the-scenes memorabilia, and miniature models to celebrate the film's success.

Produced by Ammara Hikmat's Encyclomedia and Lashari Films, the film is a reboot of Yunus Malik’s 1979 cult classic Maula Jatt. It focuses on the legendary rivalry between local hero Maula Jatt (Khan) and Noori Natt (Hamza Ali Abbasi), the leader of a brutal gang. Mahira Khan plays Mukkho, a fiery village woman who is Maula Jatt’s romantic interest.

Hikmat, announcing the news on social media, shared that “it’s hard to believe that The Legend of Maula Jatt is getting a rerelease after months of its initial release” but she’s “absolutely thrilled for audiences to rediscover the film.” She wrote, “It’s a testament to the enduring power of cinema to enchant and captivate even in the face of the digital revolution.”

Director Lashari also expressed his gratitude for the film’s continued success. “I’m incredibly grateful for the love and support our film has received from fans around the globe. It’s been an incredible journey, and I’m thrilled for everyone to have another chance to experience the magic, heart, and camaraderie that we poured into this epic story,” he wrote.

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