HABIBMETRO inspires women to pursue their dreams with its thought-provoking campaign

By using Bismah Maroof's story as inspiration, the TVC illustrates how she overcame adversity

Nations can only prosper when women are given an equal chance at economic and social empowerment with financial inclusivity.

Dedicated to making Pakistan progress, HABIBMETRO has introduced its Ladies Account with a campaign that inspires the audience toward financial inclusion and gender diversity.

The empowering campaign focuses on highlighting how women can achieve anything they set their minds to once they put in the efforts needed for success.

The prestigious bank has chosen to partner with Bisma Maroof, who has inspired others to not only dream big, but also to pursue their dreams with hard work and determination.

Apart from being a stellar captain of Pakistan's National Women's Cricket Team, Bisma is credited with being the highest run-scoring female cricketer. She defied all odds to excel in the field and became a role model for other young mothers who want to build a career for themselves in Pakistan.

The applaudable campaign avoids clichés such as using celebrities without meaningful messaging and showing female characters as cosmetic accessories. A strong female protagonist is featured in this advertisement who aptly delivers the message of woman empowerment brilliantly with her real-life story about surmounting the many struggles she had to face to achieve her goals.

No disparaging remarks regarding how certain fields are ‘only for men’ could stop Bisma Maroof from becoming the hero of her own story. She’s a motivation for all other women and that’s why HABIBMETRO has based a campaign around her – to aware people that there’s no room for gender stereotypes in passion. The idea aptly supplements the product message of enabling the financial independence of women.

Kudos to HABIBMETRO for thinking outside the box and sharing with us a journey that is motivational for everyone - regardless of gender.

To find out more about HABIBMETRO Ladies Account here.