PUBG Mobile launches new record label Beat Drop

PUBG Mobile is introducing a music label called Beat Drop for in-game music to attract more players.

Like other live service games, PUBG Mobile has been focusing on integrating music for its users. The video game platform had previously hosted its first virtual concert with Black pink, a K-pop girl group.

As per The Verge, the press team of PUBG Mobile said, “the new PUBG Mobile music label aims to shine a spotlight on amazing up-and-coming artists across the world, produce industry defining tracks with established icons, and provide players with epic songs to heighten their PUBG Mobile experience”.

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As of now, the team has yet to give any further explanation of how the new record label will appear or which artists will be featured on PUBG Mobile.

PUBG Mobile has been successful, with more than 1 billion downloads. The new music label launch is predicted to help the platform retain and attract users.