Pakistani creators on Facebook can monetize content creation, says FM Bilawal

Foreign Minister Bilawal Bhutto Zardari announced on Saturday that Pakistani content creators on Facebook can generate income through the platform’s new ‘stars’ feature.

The FM posted a video message from the offices of Meta – the parent company for Facebook, Instagram, and WhatsApp – announcing the “big news”.

The minister stated that with the new feature Pakistani creators could monetize their Facebook content and “the more stars they get the more money they would earn”.

FM Bilawal hoped that “the youth of Pakistan in particular” would get more productive use out of social media.

Meta launched its latest monetization feature, Facebook Stars, for eligible creators in Pakistan to help them connect with their audiences and build a business.

Read Bilawal calls for people-centric democracy

A statement by the global tech giant said Facebook Stars will allow fans to buy and send digital goods to support creators, allow the Pakistani content creators to check their earnings by content type, manage their goals, and access other Stars settings.

The feature is available on Facebook Reels, Facebook Live, on-demand videos, photos, and text posts.

"Helping creators to build community and turn their passions into professions is a key part of our continued investment in Pakistan. Today, we are thrilled to announce that Facebook Stars is open to all eligible creators in Pakistan, so more people can start earning while they grow their creativity, audience and careers," said Meta’s Director of Emerging Markets for the Asia Pacific region Jordi Fornies.