‘Purple Tuesday’ launched at a ceremony at British mission

Pakistan Seed Ventures and British Deputy High Commission inaugurated "Purple Tuesday" at a ceremony held at the UK diplomatic mission in Karachi on Thursday in the presence of a select gathering that comprised of representatives of "Purple Tuesday" Pakistan's partner organizations.

Shaista Ayesha, Founder of Pakistan Seed Ventures, gave an overview of the partnership with "Purple Tuesday" for a social movement in Pakistan. "Purple Tuesday is an emerging global brand and social movement that advocates for communities and organizations working for the disabled people and provides solutions to their problems," she said.

The launch also featured a session in which organizations and groups working for the disabled persons shared their perspectives. The session focused on the "abilities" rather than the "disabilities" of the disabled people. The discussion sought to spread awareness on the importance of facilitating the disabled people who are struggling with their disabilities.

On the occasion, Shaista Ayesha said that Seed Ventures supported every effort to raise the quality of care and services for the disabled consumers and their families. "Consumers with disabilities should be treated with the equal standard of care," she said.

"We have to struggle to bring about a change through effective measures for the disabled people, so that we can bring about a concrete change in society. This is the main purpose of Purple Tuesday," she said.

British Deputy High Commissioner and Trade Director for Pakistan Sarah Mooney said that the UK diplomatic mission was committed to supporting Pakistan's social development. "There is a need to give importance to the disabled people by joining efforts to solve their problems," she said.

The participants reiterated their commitment to including disabled people in their teams. They also called upon charities and sponsors to step forward to support "Purple Tuesday". They said that the disabled people should have the same rights as normal people.

At the end of the session, British Deputy High Commissioner Sarah Mooney, KFC Pakistan Founder Raza Peerbai, KDSP Founder Samar Naqvi, Chief Human Resource NBP Asma Sheikh, Founder Binai Welfare Association Salman Elahi, The Express Tribune Marketing Team and others were among the participants.

Published in The Express Tribune, November 11^th, 2022.