Rebuilding lives: Mehwish Hayat encourages flood relief efforts in collaboration with Penny Appeal

Public figures have come together on social media to shed light on the national emergency on a global scale

As the number of flood affectees across the provinces of Sindh, Balochistan, and Khyber Pakhtunkhwa continues to climb at an unprecedented rate, actors and other public figures have come together on social media to shed light on the national emergency on a global scale.

One such public figure is Ms Marvel actor Mehwish Hayat, who has posted a video to make an urgent appeal on her Instagram in collaboration with Penny Appeal, a Muslim charity organization providing aid to people in over 30 crisis-hit countries worldwide.

The minute-long video is captioned, “Sometimes words are not enough. Today I am launching an ‘emergency global appeal’ with Penny Appeal to help the victims of the terrible tragedy that has befallen our country. Pakistan zindabad,” and shows the actor stating her appeal alongside clips that have surfaced from flood-affected areas.

“I’m sure that like me, you have been watching the horrific pictures and footage coming out of the devastation being caused by the floods here. This is the worst disaster that Pakistan has ever experienced. Over 33 million people have been displaced. Over one and a half thousand people, including women and children, have died, and millions are without shelter and this is only going to get worse,” Hayat solemnly begins.

“Penny Appeal is now on the ground in the thirteen most affected areas, providing food, drinking water, and urgent aid to thousands, but this is only scratching the surface. Much more is needed and will be needed for a very long time,” the London Nahi Jaunga actor says, explaining the role Penny Appeal is playing in the flood relief efforts.

“If ever there was a time to pull together, it is now. Let’s dig deep and do whatever we can to help the victims, not just today, but for as long as it takes to rebuild the countless lives that have been shattered. Donate to Penny Appeal’s Emergency Flood Appeal now and give whatever you can. Every little donation counts. Our country needs your help like never before,” Hayat urges as the video message concludes.

As politicians, civilians, and non-profits come together to raise funds for the rehabilitation of those displaced, unprecedented and historical flash floods caused by abnormal monsoon rains since mid-July continue to wash away roads, crops, infrastructure, and bridges, killing more than 1,000 people in recent weeks, having affected over 33 million.

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