OLMT secures top brands of the year awards

Pakistan’s first metro train bags 'Emerging Brand of the Year' in the category of urban rail transit

LAHORE:

The Lahore Orange Line Metro Train (OLMT) secured top awards at the recently held Brands of the Year Awards 2021, including the "Emerging Brand of the Year" in the category of urban rail transit and "CEO of the Year 2021", awarded by the Brands Foundation.

OLMT CEO Li Chen received these awards during a special ceremony held over the weekend in Karachi. "The Orange Line Metro Rail Transit System (OLMRTS), Pakistan’s first metro rail project, operates as per international standards of safety and comfort. Winning such prestigious accolades serves as proof of the exceptional quality of service offered by the OLMT, providing a safe and convenient travel facility for local commuters," said the OLMT CEO.

He said, “It is an absolute honour for us to have received two prestigious awards that represent the commitment and dedication of the entire metro train team to serve its local community in the best possible way. I also congratulate our board of directors and senior management for providing leadership and the entire team of the OLMT for their countless efforts and dedication which enabled the project to reach this important milestone today and continues growing further.”

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The Brands of the Year Award (BOYA) is an annual category-based national contest for which the award council consistently nominates companies that showcase exceptional achievements in the area of brand excellence.

Every year more than one thousand brands are enrolled for a nationwide quantitative consumer survey, focus group study and expert analysis but there is only one brand in each industry category that is finally selected as the winner.

Pakistan’s first metro train has a length of 27.1 kilometres and became operational on October 24, 2020.

The hi-tech trains, operating daily from 6am to 10pm with a gap of up to five minutes between Ali Town and Dera Gujran through 26 stations had brought convenience to the residents and led momentum in urban modernisation.

Also read: OLMT reaches historic milestone

The project was jointly constructed by China Railway Group and China North Industries, while its operations and maintenance are managed by Norinco International as the leading company along with Guangzhou Metro Group and Daewoo Pakistan Express Bus Service.

In addition to creating more than 2,000 local jobs through the joint venture, the project has also helped ease traffic flow and reduce air pollution.