YouTube adds watermark to shared Shorts videos

YouTube is rivalling TikTok in its short-form Shorts videos by watermarking them when shared across social platforms

In an update on YouTube's Community Center, the platform has decided to watermark their Shorts videos which have been downloaded from its Studio Portal for creators.

In the coming weeks, the company will watermark Shorts videos created on the desktop and will then expand to mobiles.

Social media platforms have been ambitiously competing with TikTok's short-form videos, and have introduced their versions on their websites for users. Creators have also begun posting their videos across various social platforms, to reach a wider audience.

YouTube claims that it's watermarking its videos so "viewers can see that the content [the user is] sharing across platforms can be found on YouTube Shorts."

The company seems to be aiming to market its Shorts video features and rival TikTok.

The YouTube feature was launched in 2020 in India and just last year, it was introduced in over 100 countries. The company also invested $100 million to pay Shorts video creators and announced in June this year, that it had 1.5 billion active monthly signed-in users.