The dynamic digital ecosystem demands brands to adapt to the ever-evolving consumer needs

Increasing consumer expectations pose challenges for brands in today’s  fast-evolving marketing environment.

In other words, consumers are driven by value and entertainment when establishing relationships with brands. Due to the marketplace dynamics, connecting with consumers now requires providing value.

Today's consumer wants brands to understand their lifestyles and engage with them deeper, they are aware, conscious, and harder to please than ever before. They look for the value brands offer rather than what they say.

One brand that truly believes in the power of technology and its ability to impact lives and empower societies is telecommunication giant, Telenor Pakistan. Through Telenor Pakistan's infrastructure and its potential partners, the possibilities are limitless.

As part of its strategy to ensure consumers get the most value and benefit,  Telenor Pakistan has forged several strategic partnerships with like-minded brands to innovatively deliver on its  promise 'kam mein more se zyada faida.' Cross-industry collaboration is the answer to the ever-changing marketplace, to offer more to the consumers.

Telenor and Unilever (Cornetto) entered into a partnership in 2020, both forward-thinking organisations working together to improve consumers' lives, paving the way for the industry to think differently and collaborate more. Having enjoyed two successful years together, these organisations have renewed their partnership for a third.

The initiative’s success proves that incremental value creation for the consumer inevitably leads to love for the brand, as both Telenor Pakistan and Unilever gained substantial popularity after the campaign launch, particularly within the urban and semi-urban youth segment. Connecting people with loved ones, spreading joy and happiness, and providing unbeatable value are both brands' fundamental principles.

The partnership offers users free data with every purchase of Cornetto, enabling consumers to use data to stay entertained and connected.